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Context and curiosity drive commerciality and pricing

Red Star Kim

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. So all of that to say, the idea of being an account manager was not on my radar whatsoever.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools?

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

And finally, capital synergies and just think about that as oh, gosh, as a as a larger organization, I can probably get better lending terms or better negotiations on contracts. Say it’s an account manager or an account executive, and they’re in both companies. It’s a really important point.