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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Artificial Intelligence Strategy Organizations can use the Artificial Intelligence Strategy framework to: Align AI initiatives with corporate strategy : Ensuring that AI investments contribute to the company’s broader goals and competitive differentiation. View the full presentation: [link] 2.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. Selling to existing customers is often easier and more cost-effective due to the established trust, relationships, and knowledge of their needs.