The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
How can I be proactive when we are just trying to keep our head above water with constant pitch/event requests. Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Marketing systems A number of systems commonly used by professional services firms were reviewed.
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