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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

How can I be proactive when we are just trying to keep our head above water with constant pitch/event requests. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. Traditional marketing models (e.g.

Media 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Content and event planning.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

The event took place on September 29 th 2022. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. But we were assured she will appear at a future event and the team did a fab job of quickly and seamlessly reconfiguring the first part of the day. Implement strategy.

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How to Build a Land and Expand Strategy

ProlifIQ

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved.

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Innovative Account Planning Strategies to Help You Beat Your Competition

ProlifIQ

It’s not based on one sales rep pursuing one deal at a time, dealing with just a key stakeholder or two. Few stakeholders are willing to stick their necks out blindly. What external pressures do the stakeholders have to face day in and day out? What events – big and small, have changed how the company does business?

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. The product team uses insights from customer stakeholders to plan new features and develop potential use cases. 5) Behavioral data and trigger events.

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Innovative Account Planning Strategies to Help You Beat Your Competition

ProlifIQ

It’s not based on one sales rep pursuing one deal at a time, dealing with just a key stakeholder or two. Few stakeholders are willing to stick their necks out blindly. What external pressures do the stakeholders have to face day in and day out? What events – big and small, have changed how the company does business?