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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media 130
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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing 130
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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018). And stress damages both mental and physical health. So we need to prevent ourselves and our team members from feeling stressed.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. Most of the regular sponsors – Vuture, Mytton Williams, Thomson Reuters HighQ and Conscious – had stands in the refreshment area to facilitate conversation. The event took place on September 29 th 2022.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

So, for example, rather than thinking “ I am no good at business development” think about how to see this more positively – such as “I am really good at forming relationships with clients and delivering great service”. And then consider then how to apply the strengths to the areas where they are seeking support.