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The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. It’s time for a rant. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

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Successful Team Building for Boehringer Ingelheim RCV

MDI Training

Successful Team Building for Boehringer Ingelheim RCV Do you prefer to listen to this article? I’d like to divide this question into: Coordination of content and design with the department Onboarding, content and delivery briefing , and alignment of the trainers who facilitated the breakout sessions.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

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AI in Leadership – the Ethical Dimension

MDI Training

AI in Leadership – The Ethical Dimension Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! This blog post is a continuation of an interview ” AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools. Do you prefer to listen to this article?

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AI-Enhanced Leadership: Maximizing Potential with Intelligent Tools

MDI Training

Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! It is recommended that AI is used to expand knowledge and facilitate work processes. Do you prefer to listen to this article? Click below to access our AI-generated version of this blog.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

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