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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. This had been exacerbated by Covid and working from home practices.

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The 21 Best Business Strategy Blogs

CMOE

Research shows that organizations that offer a learning culture, which can help build strategic skills, knowledge, and competencies, are 92% more likely to create original products and services. To get started, begin bookmarking these 21 best business strategy blogs. and the impact of their decisions.”

Finance 98