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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

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Referrer Management – Capacity and Capability

Red Star Kim

Some commented that their client and referrer data lived in teams’ closely-guarded team spreadsheets. Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. Others observed that too often there was a transactional rather than a relationship focus on the data.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Implement strategy. Closing thoughts.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

How can I be proactive when we are just trying to keep our head above water with constant pitch/event requests. Marketing systems A number of systems commonly used by professional services firms were reviewed. It’s great that people have a vested interest but it can be hard to manage and get a final sign off”.

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