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Key takeaways from SAMA’s Annual Conference

Arpedio

Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130
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5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

It doesn’t matter whether you operate in a B2B or B2C market. There are several benefits when it comes to using a lead generation strategy, making it a good strategy for any business. Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. Once a week?

Sales 98