Account Planning Acquisition B2B CRM 
ProlifIQ
APRIL 3, 2023
Account Planning Tools For B2B Sales Teams Is your sales team building plans in slide decks, or spreadsheets, or storing key information about your stakeholders and accounts that isn’t easy to find? Do accounts churn when 1-2 main supporters move on? One key account planning tool is multi-threading.
DemandFarm
MAY 9, 2024
Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth.
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Upland
APRIL 20, 2023
How can effective account management help you defend and grow revenue? As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. Sellers can take these lessons and use them to land new, key accounts, but also grow revenue in all accounts.
SBI
SEPTEMBER 27, 2019
Membrain Announces New Prospecting Engagement Playbooks Optimized for B2B Sales Teams. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales leads in an effective, human-centered manner. George Brontén, Membrain’s founder and president.
SBI
JULY 1, 2020
5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value.
DemandFarm
APRIL 13, 2023
It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.
Arpedio
MAY 30, 2022
And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM). Sign me up!
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