ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Account Manager Tips

MARCH 23, 2021

Are they expanding through acquisition? Harmony Score clients based on how well they fit your solution, your culture and your business strategy. It's exciting stuff with unlimited potential and the reason why you should look beyond volume to identify key accounts to create long-term business growth. Alex Berg ?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JULY 12, 2023

However, a significant limitation of this approach is that the majority of these leads often fail to convert into profitable relationships. With Account-Based Marketing (ABM), the emphasis shifts towards tracking the progress of target accounts throughout the sales cycle. In other words, ABM focuses on quality over quantity.

Marketing 52

Marketing Advertising Decision-making Communication 52

Janek Performance Group: Account Planning

AUGUST 4, 2021

It means to always be moving forward – networking and identifying and anticipating buying needs based on a variety of market factors, such as the economy, competitors, acquisitions and mergers, etc. What inefficiencies or gaps are present in a client’s processes that could represent opportunities for business growth ?

Account Management 40

Account Management Management Communication Stakeholders 40