Remove Account Planning Remove Acquisition Remove Business Growth Remove Stakeholders
article thumbnail

The ROI of Account Planning

ProlifIQ

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

article thumbnail

Account Management vs Customer Success Explained

Arpedio

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Jun 22 – Customer Success Jobs

SmartKarrot

Maintain high customer satisfaction and own upsell opportunities to drive new business growth through greater advocacy. Identify potential issues with each client and work cross-functionally with Business Development and Recruiting Teams to take timely and effective action to resolve them.

article thumbnail

How to Build a Land and Expand Strategy

ProlifIQ

Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy. According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition.

article thumbnail

Account-Based Marketing (ABM) vs Account-Based Selling (ABS)

Arpedio

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. Superior together.

article thumbnail

The Most Important Traits Strategic Account Managers Need to Develop

Janek Performance Group: Account Planning

Naturally, it’s important to make sure account managers have a firm grasp of the primary communication styles. Coach them in how to identify what mix of communication styles they themselves use and the ones that key stakeholders in their client organizations use. so it’s not just about pursuing the next contract.