Arpedio

NOVEMBER 27, 2023

Our report highlights how technology is not just a tool but a transformative force, from laying a strong foundation in the acquisition phase to ensuring continued growth and adaptability in the exit phase. Book demo #1 Account-Based Selling Platform Powerful alone. Account Management Build powerful account plans in Salesforce.

Acquisition 52

Acquisition Facilitation Account Planning Stakeholders 52

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

ProlifIQ

AUGUST 17, 2023

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

MARCH 18, 2024

Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. The Basics of Account Mapping At its core, account mapping facilitates a detailed understanding of a client’s organizational structure.

B2B 52

B2B Stakeholders Sales Decision-making 52

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Collaborate Beyond Sales.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Hubspot Sales

SEPTEMBER 26, 2018

Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as account manager. In this space, account managers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.

Account Management 81

Account Management Management Stakeholders Profitability 81

ProlifIQ

JANUARY 27, 2022

mergers, acquisitions, downsizing, expansion). That means not only talking with your contacts regularly but paying close attention to the ebbs and flows within the account that they’re revealing to you (or hinting at). . Your key account planning platform is the best place to record and analyze this customer journey data.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

Janek Performance Group: Account Planning

MAY 16, 2022

When a company has the capability to grow revenue organically, from their strategic accounts, they can increase market share while lowering their client acquisition costs. Remember, sales are focused on the present, while strategic account management is focused on the future. Strategic Account Managers Are Not Sales Reps.

Account Management 52

Account Management Management Acquisition Strategic Thinking 52

Hubspot Sales

MAY 19, 2020

Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. The goal of this campaign is to close deals with target accounts whose logos and testimonials would add legitimacy and social proof to your brand.

Decision-making 114

Decision-making Management Acquisition Value Proposition 114

Arpedio

APRIL 30, 2024

The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Arpedio

JANUARY 5, 2024

Key Responsibilities of Account Managers Account managers are entrusted with a variety of responsibilities that collectively aim to fortify the client-agency relationship. Account management tends to engage in negotiation-oriented dialogue, driven by the impetus of strategic opportunity development.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JULY 12, 2023

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. Superior together.

Marketing 52

Marketing Advertising Decision-making Communication 52

Arpedio

MAY 30, 2022

And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM).

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Janek Performance Group: Account Planning

AUGUST 4, 2021

Naturally, it’s important to make sure account managers have a firm grasp of the primary communication styles. Coach them in how to identify what mix of communication styles they themselves use and the ones that key stakeholders in their client organizations use. so it’s not just about pursuing the next contract.

Account Management 40

Account Management Management Communication Stakeholders 40

SalesGlobe

APRIL 19, 2022

According to a global HBR study 70% to 90% of mergers fail to achieve the expected outcomes of the merger or acquisition, and what we know is that many of those outcomes become the responsibility of the sales organization to execute. Communications That Come Too Late. Sales targets are missed, and people are not earning their pay.

Acquisition 52

Acquisition Sales Decision-making Communication 52

SBI

OCTOBER 28, 2019

New features in the Revegy account planning platform help leading companies drive revenue. With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. Account Planning.

Account Planning 20

Account Planning Decision-making Acquisition Client Relationships 20

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. But it’s a very similar dynamic, I’m still creating a plan. I’m working toward that plan. I’m updating internal and external stakeholders, and all that sort of stuff.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

JANUARY 29, 2020

Users can easily toggle between different views, and dashboard views can be set up for various stakeholders for broader understanding of system usage, learner competency, and content performance. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars.

Account Planning 26

Account Planning Sales Digital Transformation Stakeholders 26

SBI

OCTOBER 29, 2019

Research has shown that sales teams often underperform because of gaps in the perceptions, attitudes and information flows between internal stakeholders and sales reps. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning.

Account Planning 20

Account Planning Onboarding Sales Acquisition 20

SmartKarrot

JUNE 22, 2021

Lead the strategy for talent and consumer acquisition with support from the Public Relations teams. Perform strategic account planning to identify and forecast opportunities and risks. Manage the processes for creators and fans on the website. Achieve agreed customer usage metrics for the Sensat platform as per the OKRs.

Customer Success 10

Customer Success Acquisition Client Relationships Facilitation 10

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. Imagine trying to do that over three or four accounts. What do you do?

Account Management 52

Account Management Banking Advertising Profitability 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20