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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.

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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. Account Planning. Account Planning. Account Planning.

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News: @ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

SBI

The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective content. It’s impressive how they continue to innovate and evolve the platform to empower sellers. Account Planning.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning.