Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

SmartKarrot

MAY 12, 2023

A well-structured relationship map can uncover opportunities for collaboration, enable better communication, and ultimately result in stronger partnerships. Account Plan Development An essential element of KAM is developing customized, actionable, and measurable account plans.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

DemandFarm

APRIL 28, 2023

The world of sales is evolving at a breakneck pace. A recent Salesforce study revealed that over 95% of sales operations professionals and sales leaders believe that Artificial Intelligence (AI) coupled with automation gives sales reps more time to focus on selling. This number is growing every day.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Account Manager Tips

MARCH 23, 2021

Invite other departments into the conversation — groups like sales, marketing, customer service and support that know your clients. When you evaluate your customers against the growth, harmony and value creation factors, you get a very different view of who your most valuable are. They’re open and honest. TIP : Don't do it alone.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

MAY 25, 2023

As technology continues to evolve rapidly, sales teams must use modern tools and strategies to stay ahead of the curve and drive business growth. Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement.

Account Management 52

Account Management Digitalization Key Account Management Management 52

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The collaboration between account marketing and account managers is a defining feature of Thales’s ABM approach.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

APRIL 29, 2024

Embracing technology appears as an imperative for success in Strategic- and Key Account Management The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

Arpedio

OCTOBER 17, 2023

Role-specific assessments: Use role-specific assessments or case studies to evaluate a candidate’s ability to manage accounts, make strategic decisions, and communicate effectively. Team communication: Encourage open and honest communication within the team to address challenges collectively.

Account Management 52

Account Management Management Client Relationships Construction 52

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. This can lead to increased customer satisfaction, loyalty, and retention.

Stakeholders 52

Stakeholders Decision-making Business Growth Innovation 52

Arpedio

MARCH 6, 2024

At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction. Rather than solely focusing on sales transactions, account management emphasizes building trust, understanding client needs, and delivering tailored solutions to drive long-term growth.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

DECEMBER 19, 2023

In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses. We’ll also highlight the tangible benefits of adopting an ABS approach, from enhanced customer engagement to improved sales outcomes.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

SmartKarrot

MAY 18, 2022

Drive quarterly review meetings with key accounts together with various different team members. Build and maintain client relationships at all levels through frequent meetings, trade shows, and continuous communication. Identify and engage with additional client contacts to support business growth.

Customer Success 19

Customer Success Customer Life Cycle Account Planning Client Relationships 19

SmartKarrot

NOVEMBER 17, 2022

Work closely with Growth management to align on strategies, renewal forecasting, coverage plans, and account opportunities (i.e., Reduce churn and drive new business growth. Closely collaborate with cross-functional teams (sales, marketing, product) to plan and deliver customer delight & account growth.

Customer Success 19

Customer Success Account Growth Customer Experience Account Planning 19

Arpedio

OCTOBER 24, 2023

Innovation and growth: Recognizing opportunities can spark innovation and growth. Communication and alignment: SWOT analysis is a powerful communication tool. Account Management Build powerful account plans in Salesforce. Opportunity Management Boost win rates, reduce sales cycles!

Decision-making 52

Decision-making Account Management Prioritization Software 52

Account Manager Tips

OCTOBER 13, 2020

Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Avoid busy work and learn how to set up your key account management team for success that drives business growth.

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

SmartKarrot

JUNE 22, 2021

Drive recurring revenue – by expediting post-sales placement, increasing renewal rates, and reducing customer churn. Maintain high customer satisfaction and own upsell opportunities to drive new business growth through greater advocacy. Perform strategic account planning to identify and forecast opportunities and risks.

Customer Success 10

Customer Success Acquisition Client Relationships Facilitation 10

DemandFarm

OCTOBER 15, 2024

It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. Account planning , as you’re aware, is a mixed bag of strategic and operational activities. Predictive sales forecasting: Because fortune-telling is a thing, even in sales.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

SmartKarrot

JULY 22, 2021

Collaborate closely with sales, operations & data teams to ensure clean onboarding of all new self-serve customers. Identify opportunities to grow customers & work with sales/development teams to ensure goals are met. Manage and foster relationships with publisher account teams.

Customer Success 10

Customer Success Onboarding Client Onboarding Publishing 10

DemandFarm

MAY 13, 2024

Retention rate = (Customers at the end of a period – Total new customers during that period) / Customers at the start of the period x 100 Retention rate helps you build better insights into specifications of your business. What sales or support actions contribute to higher retention or churn? What is a good retention rate?

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. ABM is usually led by Marketing, and ABS is often a cooperative effort between Marketing and Sales. Let's talk!

Marketing 52

Marketing Advertising Decision-making Communication 52

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. What is the Land and Expand Sales Strategy?

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

SmartKarrot

SEPTEMBER 30, 2021

Role: Customer Success Director Location: Columbus, OH, US Organization: PeopleConnect Staffing As a Customer Success Director, you will handle all pre-sales engineering, sales, and demonstrations of products to prospective clients with the insurance industry. Driving executive engagement to gain Collibra sponsorship.

Customer Success 3

Customer Success Insurance Account Planning Onboarding 3

Janek Performance Group: Account Planning

AUGUST 4, 2021

Because these are positions that require distinctly different skills from sales reps and sales managers, it makes sense that the areas of coaching focus will likewise be separate from your typical sales coaching and training approaches. Coach to communication skills. See the overall strategic picture.

Account Management 40

Account Management Management Communication Stakeholders 40