Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. In addition, a monthly touchpoint with the SAM is necessary to coach them, stay abreast of the account and prepare for customer meetings. Figure 3: Matching the right executive sponsor. What’s next ?

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

AUGUST 24, 2021

And are we helping them to meet them? So we’re not meeting the full potential. And those are all symptomatic of the issue that we’re not doing a good job ourselves of managing our accounts. And sometimes I meet account managers who their business structure is against them. Jenny 07:44. Jenny 11:15.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Even add a "schedule a meeting" button. Account Planning.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20