Account Planning Conference Digitalization Innovation 
Strategic Account Management Association
DECEMBER 3, 2020
At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” In just a few months, COVID accelerated digital adoption as much as 10 years.
Upland
AUGUST 18, 2023
Undoubtedly it will be quite unique from previous conferences. Walking to the conference and back, however, shouldn’t be an issue, especially during daylight hours. One helpful tip with dealing with people on the street in San Fracisco in general is to avoid physical contact, and don’t take anything from anyone. Is SOMA Safe?
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Arpedio
MAY 30, 2022
Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.
Mercuri International
MAY 23, 2023
For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.
Arpedio
JUNE 9, 2022
Having a message on point that is tied to the account and what you’re solving is generally really the most successful path. A digital journey. In general, account-based marketing and account-based selling is getting more and more attention throughout all kinds of organizations and naturally, so are the tools that enable that.
Arpedio
NOVEMBER 22, 2021
Therefore, regardless of which sales and account planning methodologies you swear to, it won’t get a foothold in your company unless you manage to customize and adopt it – to ultimately shape your company’s sales best practices. And this is why you can’t afford not to leverage data in your sales strategy in today’s digital world.
Arpedio
NOVEMBER 22, 2021
Therefore, regardless of which sales and account planning methodologies you swear to, it won’t get a foothold in your company unless you manage to customize and adopt it – to ultimately shape your company’s sales best practices. And this is why you can’t afford not to leverage data in your sales strategy in today’s digital world.
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