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People & Problems: The core of strategic account planning

Strategic Account Management Association

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years. How do they think?

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2024 State Of Account Planning: Survey Results

ProlifIQ

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. Win rates and customer retention are top metrics, but CRM adoption ranked high with SMBs.

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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

There are plenty of similarities between the roles of a Sales Manager and a Key Account Manager, but equally, they are quite different. While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. Key Account Managers: Concentrate on a select group of high-value clients.

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The best org chart tools for relationship mapping

DemandFarm

Whether part of a small firm or a large enterprise, you’ll find insights on choosing a tool that enhances your strategic account management capabilities. Organizational chart software is a digital tool designed to help create, maintain, and display the structure of an organization. What is Org Chart Software?

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How To Build An Account Management Strategy

ProlifIQ

Any other indications that can help your team understand if things are getting off on the right foot must be tracked and measured in your CRM. Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape.

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. By understanding the needs, pain points, and buying behaviors of potential customers, organizations can prioritize their efforts and focus on prospects with the highest likelihood of conversion.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

The rise of the digital era has changed the rules of the game. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?