Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Account Manager Tips

JULY 6, 2022

Constructive customer participation. Create a seamless, frictionless customer experience. Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. You need a long term planning horizon for co-creation. Clarify roles and tasks.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The goal is to demonstrate how Thales’s solutions not only meet but exceed the customer’s expectations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SBI

FEBRUARY 19, 2020

Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. Hear Dale Mitchell, Head of Fujitsu Americas Sales Operations, Enablement and Digital Transformation, and Nancy Nardin to learn how Fujitsu America is shattering silos.

Marketing 27

Marketing Account Planning Digital Transformation CRM 27

SBI

DECEMBER 4, 2019

The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective content. It’s impressive how they continue to innovate and evolve the platform to empower sellers. Account Planning.

Artificial Intelligence 26

Artificial Intelligence Account Planning Innovation Acquisition 26

SBI

DECEMBER 4, 2019

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. Account Planning. Account Planning. Account Planning.

Account Planning 29

Account Planning Acquisition Artificial Intelligence Sales 29