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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. They do this by digesting all the insight available and by connecting them with what is important to the customer.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. You need a long term planning horizon for co-creation. Bring the wider organization into your value co-creation mission.

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Post-Sales Strategy: Involves activities and processes that occur after the sale, such as customer onboarding, support, and relationship management , aimed at ensuring customer satisfaction and retention. Personalizing Outreach: Tailor your outreach efforts to resonate with the unique needs and challenges of each target account.

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Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal

Mercuri International

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

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Nov 27 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Austin, TX, United States Organization: SpyCloud As a Customer Success Director, you will be responsible for maintaining solid industry knowledge and a comprehensive understanding of SpyCloud products and services. Identify creative solutions for strategic accounts.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Public Relations Manager, Seismic.