Account Planning Customer Value Prioritization Profitability 
Upland
JANUARY 29, 2024
Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.
Arpedio
MARCH 26, 2024
Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. Customer Profiling: Conducting research to understand the needs, preferences, pain points, and buying behaviors of target customers.
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Mercuri International
JULY 1, 2021
Given that one of the ‘keys’ to KAM success is offering a personalised, expert customer offering and knowledge of the customer’s business, it’s vital that a KAM is able to leverage the very best resources, solutions, services, expertise, skills and people that his or her company has to offer – and thus competition for these assets is tough.
Arpedio
APRIL 30, 2024
Understanding Value Selling In today’s competitive business landscape, value-based selling has emerged as a game-changing approach for driving sales success. So, what sets value-based selling apart? By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs.
Cosawi
FEBRUARY 27, 2023
Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?
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