Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). These communication opportunities are key to personalized, targeted connections.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Jermaine Edwards

MAY 18, 2020

LAW ONE: You cannot move a customer to a new place without knowing what you need to change. I often find when it comes to strategy in key accounts or direct sales in any business, many professionals and organisations begin by asking the same or wrong questions and so get little to no change in their results.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

LAW ONE: You cannot move a customer to a new place without knowing what you need to change. I often find when it comes to strategy in key accounts or direct sales in any business, many professionals and organisations begin by asking the same or wrong questions and so get little to no change in their results.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

SmartKarrot

JULY 8, 2022

Take the lead on the US customer portfolio and services operations. Manage a portfolio of existing customer relationships within the US. Onboard, train, and partner with customers. Build out and maintain a collaborative account strategy for your customer portfolio. Own new customer onboarding and training.

Customer Success 19

Customer Success Insurance Onboarding Government 19