Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Cosawi

JANUARY 29, 2024

They do this by digesting all the insight available and by connecting them with what is important to the customer. They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. The creation of account marketing roles was a game-changer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

FEBRUARY 27, 2023

Customer-led thinking, on the other hand, puts the customer as your central focus and then looks at which discipline of sales, marketing, or another e.g., executive engagement, is best suited to engage the customer where they are in their customer journey. Remember: Your sales team is one channel of communication.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

NOVEMBER 29, 2021

Guide customers on non-technical issues such as data security and governance, compliance, and contracting. Forecast accurately and communicate clearly to senior leadership. Become the AtoB expert and educate your customers on best practices regarding AtoB. calling non-responsive customers).

Customer Success 19

Customer Success Government Account Strategy Customer Value 19

SmartKarrot

JULY 8, 2022

Take the lead on the US customer portfolio and services operations. Manage a portfolio of existing customer relationships within the US. Onboard, train, and partner with customers. Build out and maintain a collaborative account strategy for your customer portfolio. Own new customer onboarding and training.

Customer Success 19

Customer Success Insurance Onboarding Government 19

Jermaine Edwards

MAY 18, 2020

If you can understand the conditions for trust with your customer and then what behaviours trigger them, within a moments notice you’ll have the ability to create an environment that leads to greater distinction and influence in your relationships. LAW SEVEN: You must know what your customer values.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130