Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Arpedio

JANUARY 5, 2024

The Importance of a Strategic Account Plan in Sales A strategic account plan stands at the core of achieving exceptional sales performance and establishing continued customer retention. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy. Quantify resource investment.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Account Manager Tips

OCTOBER 11, 2021

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Warwick Brown // Account Manager Tips. Doesn't communicate Key accounts have vast networks of stakeholders (internal and external).

Account Management 246

Account Management Key Account Management Management Suppliers 246

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Do you have the capacity?

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

ProlifIQ

JUNE 21, 2023

Strategic account management planning involves proactive and strategic thinking. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. What are the key skills required for successful strategic account management?

Account Management 52

Account Management Management Account Planning Stakeholders 52