DemandFarm

JULY 26, 2023

Lack of Personalization and Tailored Strategies Even as you classify and tag your accounts in different categories, it’s important to remember that you are dealing with people. They include buyers, managers, and senior decision-makers. Your key clients need to be assured of potential returns before making any major investments.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

ClearPoint Strategy

FEBRUARY 11, 2022

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). After all, a key part of a successful strategy implementation process is getting everyone “rowing in the same direction.” Are you making progress toward these goals?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

DemandFarm

APRIL 26, 2023

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. As a best practice, this revenue snapshot is a requirement in every key account plan.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. How do the best teams leverage ABM?

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Identifying Unexplored Business Functions. Positioning Your Business as A Strategic Vendor.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10