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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

FEBRUARY 27, 2023

The Strategic Account Manager, the Account-Based Marketer or any of the Account team need to have more consistent and relevant conversations with the customers. A customer-led ABM construct facilitates that integrated pathway to becoming customer-centric and ultimately more effective. Is ABM strategic or tactical?

Marketing 52
Marketing Suppliers Investors Account Planning 52
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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

APRIL 3, 2020

Experienced thinker/strategist* Negotiator* Sponsor* (typically an executive) Legal Data analyser or risk manager* Technical Enforcer Change Manager* Relationship Manager(s) (ideally the one serving the customer unless they’re part of the problem)* Partners/suppliers. You don’t need to have all these roles on your team.

Decision-making 130
Decision-making Profitability e-Learning Negotiation 130
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