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Key account management strategy: Setting things in motion

PandaDoc

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. What is strategic account management?

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Your CRM Wasn’t Built for Key Account Management. See Why.

Revegy

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Here’s why. .

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How To Build An Account Management Strategy

ProlifIQ

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts.

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The 10 Immutable Laws Every Business Needs to Follow

Jermaine Edwards

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. Arguably every sale we make has an element of risk to the person in front of us. Here they are…. What do I mean by this?

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The 10 immutable laws every business needs to follow

Jermaine Edwards

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. Arguably every sale we make has an element of risk to the person in front of us. Here they are…. What do I mean by this?

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How to Succeed With Account Management

Arpedio

The technical definition of account management is when you have a structured approach to managing and growing your relationship with your customers to achieve mutually beneficial goals. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Intrigued by the potential benefits, the company’s management team decided to give GAM a try. By adopting a strategic approach, they hoped WorldWideTech would be able to build stronger customer relationships, increase sales, and ultimately strengthen their business. customer satisfaction, revenue growth and customer retention.