Red Star Kim

JANUARY 16, 2023

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Investing in automation and artificial intelligence (AI). Many firms across the sector are struggling to recruit at the required levels presenting capacity and potential service issues. in 2022.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” AI is clearly top of mind for marketers.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Insightly

JANUARY 2, 2024

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. No one doubts that.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Prospect Intelligence.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20