Arpedio

JANUARY 3, 2024

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.

Acquisition 52

Acquisition Sales Media Decision-making 52

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

Management 103

Management Sales Software Software 103

Mike Kunkle

NOVEMBER 21, 2023

Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Insert dramatic pause here] But, what should we do, and how should we prioritize it?

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Apptivo

APRIL 8, 2022

Being successful at lead generation can make your sales cycle much more efficient and lead to increased success rate in customer acquisition. The content can take any form, say blogs, infographics, videos, images,case studies, webinar and whitepapers. Outbound lead generation includes blogging,SEO, social media, PPC.

Advertising 98

Advertising Media Marketing CRM 98

ACT

NOVEMBER 15, 2022

And, if you have a company blog, you can create a contact form that pops up near the end of an article and use it to prompt readers to sign up for your newsletter. Alternatively, you can entice new leads into your CRM database by offering snippets of important assets like whitepapers or product videos.

Marketing 52

Marketing Small Business CRM Software 52