Arpedio
JANUARY 3, 2024
When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.
Apptivo
FEBRUARY 20, 2023
For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.
Showpad
AUGUST 4, 2020
Welcome to the fourth post of this blog series for executives, where I will take you on a scalability journey. We already covered a lot of ground in this series, and I only mention it here because these previous blog posts are an important foundation for our scalability discussion today. How do you scale sales enablement?
Mike Kunkle
NOVEMBER 21, 2023
Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Commercial insights are also required to help buyers recognize problems they may not yet see coming.
5600 Blue
MARCH 13, 2018
Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time by the way salespeople sell and negotiate. Whitepaper 2007” (3) Axiom Consulting Partners, Winning Axiom #2 (4) CSO Insights Jan 11 2018 blog post. That’s why American companies spend $7.2 Sales Training Investment.
Nutshell
MARCH 25, 2020
Sales enablement content can come in a variety of different forms, such as case studies, whitepapers, and informational blog posts. Create Sales Enablement Content: True to its name, sales enablement content is any piece of content that helps salespeople sell more products. Download it today! GET THE GUIDE. Evaluate Your KPIs.
Upland
AUGUST 30, 2023
There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry. This word-of-mouth marketing can lead to new customer acquisitions easily.
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