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What is Buying Intent?

Upland

Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. You recognize this need and publish a blog post titled “ Mastering Inventory Management: A Guide for E-Commerce Businesses.”

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How to create sales enablement content that does the selling for you

Nutshell

Informational Blog Posts. Blog posts are the quintessential content marketing medium. But specific kinds of blog posts can also double as sales enablement content. Your company may already have informational blog post that explain the benefits of your company’s products to potential customers. Whitepapers.

Sales 101
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5 Ways to Work Your Marketing Content Into Sales Plays

The Center for Sales Strategy

The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) is often repurposed to support the buying journey and sales process as well.

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What is Bottom of the Funnel (BOFU)?

Upland

There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry. The emails can contain further insights about the product.

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B2B Lead nurturing: Learn how to close more deals

Apptivo

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. When properly structured and published, Whitepapers establish the business as a cutting edge technological innovator.

B2B 96
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Recap: This was the L&D Summer at MDI

MDI Training

Read this blog post to learn about their experiences and get inspired! Together with other L&D consultants, Iris contributed to our MDI whitepaper and shared her experiences with PORR. LinkedIn Download our Whitepaper: This could also interest you: Recap: This was the L&D Summer at MDI by Aline | 3.

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Creating Connectedness in a Hybrid Environment

MDI Training

In this blog article, we will delve into how to create connectedness and a hybrid culture. You can contact us if you are interested in this Rise course or follow along on our blog , where we have shared a few snippets of the course as well. LinkedIn Download our Whitepaper: Purpose – Why Hybrid is more than a Buzzword by Aline | 14.