Upland

AUGUST 30, 2023

There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry. This word-of-mouth marketing can lead to new customer acquisitions easily.

Decision-making 195

Decision-making Software Software Retail 195

PandaDoc

MAY 13, 2024

CRM tools and document workflow management software are key to boosting collaboration between the two. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. CRO software simplifies things like A/B testing and visitor behavior analysis.

Marketing 52

Marketing Advertising Sales Acquisition 52

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Your team can quickly identify the right leads and devote their time to closing the deal.

Management 103

Management Sales Software Software 103

ACT

APRIL 11, 2023

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Zendesk

FEBRUARY 17, 2022

This is why lead magnets are a critical component of any customer acquisition strategy. Say you sell accounting software for a startup, and entrepreneurs are one of your target customers. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Apptivo

APRIL 8, 2022

Being successful at lead generation can make your sales cycle much more efficient and lead to increased success rate in customer acquisition. The content can take any form, say blogs, infographics, videos, images,case studies, webinar and whitepapers. Outbound lead generation includes blogging,SEO, social media, PPC.

Advertising 98

Advertising Media Marketing CRM 98

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

Sales 127

Sales Software Software CRM 127