Mike Kunkle

NOVEMBER 21, 2023

Sales is discounting again, significantly, further reducing profit margins. Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years).

Acquisition 272

Acquisition Sales Decision-making Account Management 272

PandaDoc

MAY 13, 2024

Both business processes are crucial to generating revenue and keeping your company profitable. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. Share goals – Align efforts with joint revenue, customer acquisition, and market share goals.

Marketing 52

Marketing Advertising Sales Acquisition 52

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

Management 103

Management Sales Software Software 103

ACT

APRIL 11, 2023

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Nutshell

JANUARY 14, 2020

Customer Acquisition Cost (CAC). The customer acquisition cost (CAC) is the average cost of signing a new user. There are several ways to get on your ideal client’s radar, including: Online ads Blog posts Whitepapers and eBooks Newsletters Social media. ” Jane Van Sickle , Sr. Qualifying.

Sales 127

Sales Software Software CRM 127

SmartKarrot

JANUARY 5, 2021

His blog is highly credited as one of the richest sources of actionable information and guidance on Customer Success and SaaS growth. Fortunately, he now spends his time coaching and training individuals on effective customer acquisition, satisfaction, retention, and revenue generation. Rick Adams. James Scott. Andreas Knoefel.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98