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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition. Experiment Plan.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. Content research: Brainstorm content topics that include that keyword.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. Say you sell accounting software for a startup, and entrepreneurs are one of your target customers. What is a lead magnet? What makes a good lead magnet?