What is a lead magnet? The ultimate guide (+10 examples)
Zendesk
FEBRUARY 17, 2022
It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. You could create a gated ebook that shares your founder’s lessons from the first year of business. What is a lead magnet? What makes a good lead magnet?
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