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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. You could create a gated ebook that shares your founder’s lessons from the first year of business. What is a lead magnet? What makes a good lead magnet?

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

The CEO of Tyre Recruiting decides to use the inbound sales methodology to drive their customer acquisition process. For example, inbound salespeople may offer a free consultation or ebook about the area the buyer is researching. You had to complete a form to downloaded an ebook of ours. Could you do a webinar or a seminar?

Sales 138
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. Content research: Brainstorm content topics that include that keyword.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition. Experiment Plan.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar. Content research: Brainstorm content topics that include that keyword. Gatekeeper: Blocker in getting a product implemented or approved.

Marketing 137