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Understanding customer lifecycle management

Zendesk

Here, companies can help educate potential customers by creating a solid knowledge base, by providing a chat option to answer questions, and by offering information through blog posts, webinars, and other marketing materials in order to ease the customer into the next step. Customer engagement is key here.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. And you ran a webinar, I think it was packed full of value. And again, I would love to hear some maybe insights or key takeaways from your webinar that you did around how to avoid client churn. Alex 19:31.

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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

And I think the reality quite often is because those platforms have grown out of merger and acquisition, they are a bit of a Frankenstein. We talked briefly about AI and obviously I have got a webinar coming up in a couple of weeks about some use cases that I think can make an account manager’s job a little bit easier.

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How agencies can use LinkedIn for growth, with James Potter, the LinkedIn Man

Account Management Skills

People traditionally think about LinkedIn as recruitment, which for the record is wrong, sales, which there’s a lot of, but it’s also used for other things now, like credit checks, due diligence for mergers and acquisitions; validation is the biggest use of LinkedIn now by a mile. Jenny 02:54. James 02:57. No, absolutely not.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.