Advertising Communication CXM Digitalization 
Zendesk
APRIL 9, 2021
One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.
SmartKarrot
FEBRUARY 16, 2022
Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Only 17% of customers believe digital companies care about their opinions. 97% of customer experience managers say CXM is a business strategy that helps create loyal customer relationships.
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