Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 118

Digitalization Media Digital Transformation Insurance 118

May Phoo Pan

MARCH 22, 2024

Onboarding can take various forms, from live interactions to digital communication, but the goal remains the same: ensuring customer success. In advertising agencies, the account team, particularly account managers, often handle this vital process.

Client Onboarding 52

Client Onboarding Onboarding Advertising Account Management 52

Strategic Communications

FEBRUARY 6, 2024

I taught advertising copy and design for a number of years at the University of Wisconsin-Eau Claire and one of the things I emphasized frequently with students was that ads should not be designed solely with the intent to entertain. The Super Bowl really serves as a platform for creative and clever advertising. The best ones do that.

Advertising 59

Advertising B2B Publishing Communication 59

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Consumers’ interests are becoming more distinct, and companies must optimize their advertising strategies to meet those interests.

Digitalization 52

Digitalization Marketing Advertising Media 52

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.). Direct Mail in the Digital Age.

Communication 52

Communication Marketing Publishing Digitalization 52

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest?

Media 130

Media Financial Services Advertising Decision-making 130

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media. Different Channels for Different Markets. Best Practices for Social Media Marketing.

Small Business 141

Small Business Media Digitalization B2C 141

Strategic Communications

JANUARY 12, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. According to Edelman , 70% of individuals deliberately avoid advertising, making earned media, or content created by a third party and not paid for by the brand, increasingly influential in brand perception. We can help.

Digitalization 59

Digitalization Advertising B2B Publishing 59

MDI Training

JUNE 26, 2023

Particularly impressive were the vendors that had integrated Chat GPT , which made communication with participants more natural and intuitive. Learn more about this: [link] Lifelike robot used for advertisement during the fair Virtual Reality Another area that had a strong presence at the show was virtual reality technology.

Digital Transformation 96

Digital Transformation Artificial Intelligence e-Learning Leadership 96

Strategic Communications

DECEMBER 14, 2022

.” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

SEPTEMBER 6, 2022

My dad often bragged that he “never had to advertise—which was true in terms of actually paying money to run ads of some sort. But, while he didn’t advertise, he did market. Then you may not need to spend money on advertising. Direct Mail in the Digital Age. I grew up in a family-owned business—a do-nut shop.

Marketing 52

Marketing Advertising Publishing Digitalization 52

Strategic Communications

MAY 30, 2023

While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word. In the digital environment, influencer marketing can be both more challenging and riskier.

Advertising 52

Advertising Digitalization e-Learning Media 52

Strategic Communications

SEPTEMBER 26, 2022

: “Tips and strategies for employee communication, branding, and advertising—a new Strategy Matters e-letter has been released. Employee communication, advertising and branding. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

Red Star Kim

MAY 2, 2023

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

NOVEMBER 3, 2022

Spend some time reviewing the advertising of your competitors. All of your marketing communication needs to be consistent to be effective. All of your marketing communication needs to be consistent to be effective. It’s the cumulative impact of your communication that will eventually make an impact with consumers.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

MAY 4, 2022

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Beyond referrals, there are a number of sources of information about advertising or marketing agencies: The Internet. Competitors.

Advertising 52

Advertising Internet Small Business Publishing 52

Strategic Communications

MAY 2, 2023

A longer answer is that while social media still makes up a significant part of most marketers’ communication efforts, how they use it and which channels they use have shifted. While there is no out-of-pocket cost to use any of the social channels (aside from paid advertising options), it does take time. The short answer is no.

Media 52

Media Marketing Advertising B2C 52

Customer Think

FEBRUARY 28, 2023

Gaining and retaining customers is therefore of prime importance which requires effective two way communication. Initial contact with potential customers is generally thorough some form of advertising which initiates interest, and thus invites and encourages the potential customer, to […]

Advertising 82

Advertising Communication Digitalization Marketing 82

Strategic Communications

JUNE 2, 2022

There are obviously a lot of games because, if there weren’t, the networks wouldn’t be broadcasting the games, because they wouldn’t have advertising revenue to support those broadcasts. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Zendesk

SEPTEMBER 23, 2021

McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. CAC definition: The amount of money an organization spends on advertising and sales initiatives to convert a lead into a customer. Embrace digital communication.

Acquisition 97

Acquisition Supply Chain Advertising Digitalization 97

Strategic Communications

DECEMBER 5, 2023

Larry Alton, writing for allBusiness , said: “Experiential marketing, as defined by those in the industry, is a form of advertising that focuses on helping consumers experience a brand. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Strategic Communications

APRIL 11, 2024

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. And, yes, it does include your web sites, your advertising–and your logo. It includes the bags that items are put in when they’re purchased.

Small Business 52

Small Business Prioritization Communication B2B 52

Strategic Communications

JUNE 28, 2022

Too many advertisers take a “me too” approach to promoting their products and services. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age.

Advertising 52

Advertising Communication Publishing Digitalization 52

Strategic Communications

JULY 21, 2023

In the world of advertising, crafting compelling copy that resonates with your audience is essential for success. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Energy and Utilities 52

Energy and Utilities Cybersecurity e-Learning Advertising 52

Insightly

APRIL 4, 2023

In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty. This can be done through various marketing channels, such as advertising or social media. Note on terminology – Life Cycle or Lifecycle?

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Accelerated digital experience. Sustainability.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

ACT

APRIL 13, 2023

If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. Similarly, it can help you optimise your advertising spending by identifying your most profitable channels.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

MDI Training

JUNE 26, 2023

Particularly impressive were the vendors that had integrated Chat GPT , which made communication with participants more natural and intuitive. Learn more about this: [link] Lifelike robot used for advertisement during the fair Virtual Reality Another area that had a strong presence at the show was virtual reality technology.

Artificial Intelligence 52

Artificial Intelligence e-Learning Digital Transformation Leadership 52

Insightly

SEPTEMBER 6, 2023

Customer Journey Touch Points Touch points in the customer journey represent every interaction a customer has with a brand, whether digital, like visiting a website, or physical, like entering a store. Digital Touch Points : Online interactions a customer has with a brand. This can enhance conversion rates and build brand loyalty.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Customer Journey Touch Points Touch points in the customer journey represent every interaction a customer has with a brand, whether digital, like visiting a website, or physical, like entering a store. Digital Touch Points : Online interactions a customer has with a brand. This can enhance conversion rates and build brand loyalty.

CRM 52

CRM Marketing Digitalization Advertising 52

Strategic Communications

JANUARY 10, 2023

Emerging trends like programmatic digital out of home advertising (DOOH) and more precise ways to measure omnichannel marketing efforts will not only help marketers streamline and reduce the costs of their marketing efforts, but will also yield insights into how to better target and reach prospects and key customers. How about you?

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

Strategic Communications

MAY 2, 2023

It’s not unique to the firm using this offer in their marketing communications. There’s a lesson here for advertisers in businesses of all kinds. Put the surprising benefits you have to offer front and center in your marketing communications. appeared first on Strategic Communications.

Advertising 52

Advertising Publishing B2B Communication 52

Strategic Communications

DECEMBER 28, 2022

This gave us an indication of where our advertising dollars would be most wisely spent. Do you have a precise idea of your response objectives for the communication activities you’re undertaking? Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

Marketing 52

Marketing e-Learning Healthcare Advertising 52