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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
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Thinking about starting your own business? Here’s what to know

ACT

Whatever your niche, it’s crucial to develop an omnichannel marketing plan and strengthen your online presence with social media marketing, content marketing and if feasible, paid advertising. You must develop and polish a broad spectrum of skills, from negotiation and networking to problem-solving, budgeting, and strategic thinking.

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Great Account Management Job Resources & Job Description

SmartKarrot

For example, they need to connect the marketing & advertising teams with the users to get testimonials. Work with the Sales team and assist them in closing deals and contract negotiations to increase revenue. Communication: Account management is a strategic approach that impacts the entire organization. Monitoring.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work. And that will be our best practice going forward in the contracts that we develop and negotiate. 33:33 Sharon Toerek Exactly right, yes.