Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

MAY 2, 2023

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Flevy

OCTOBER 8, 2021

The collection of strategic choices is increased exponentially and cost of experimentation is diminished by this approach. Likewise, organizations are able to select accurate market approaches, pricing, advertising, and customer strategies for several cities and communities, over a time span.

Artificial Intelligence 111

Artificial Intelligence Energy and Utilities Decision-making Advertising 111

ACT

AUGUST 4, 2023

Whatever your niche, it’s crucial to develop an omnichannel marketing plan and strengthen your online presence with social media marketing, content marketing and if feasible, paid advertising. You must develop and polish a broad spectrum of skills, from negotiation and networking to problem-solving, budgeting, and strategic thinking.

Insurance 52

Insurance Small Business Investors Finance 52

SBI Growth

SEPTEMBER 9, 2012

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success.

Internet 122

Internet Strategic Thinking Advertising Marketing 122

Account Management Skills

JUNE 15, 2021

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. So I started my career in the advertising world as an account handler so I know very well the pain points of account handling. what’s the implication of having a shitty brief. where briefs go wrong.

Account Management 52

Account Management Management Advertising Healthcare 52

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130