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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. I want to add value to the client business in a more strategic way.

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How to lead the account management team as Client Services Director, with Paul Kirkley

Account Management Skills

?. Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition. How to lead, inspire and set the account management team up for success. * Tips for how to become a client’s trusted advisor. *

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Great Account Management Job Resources & Job Description

SmartKarrot

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. As an enterprise operating in the SaaS (Software As A Service) environment, we understand the importance of having a strong account manager for the company’s overall growth.

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How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand

Account Management Skills

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. It’s just different for every agency.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work.