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Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Customer Think

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks.

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What Is Customer Experience?

SmartKarrot

Customer experience management (CXM) is the process of surveying, analyzing, and enhancing customer interactions with your business. The objective of CXM is to care for customers and tend to their needs via CXM initiatives that reduce customer churn. Read this article to learn how to handle them the right way. Final Take.

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75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022

SmartKarrot

97% of customer experience managers say CXM is a business strategy that helps create loyal customer relationships. 89% of CX managers express that customer experience management (CXM) helps improve customer satisfaction. American shoppers share their positive CX experiences with others and refer the company/brand to almost 11 people.

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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience management (CEM or CXM)? A lot has been said and written about customer experience and still, there are tons of questions on CX. What is customer experience?