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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. Implement AI chatbots to handle routine customer inquiries, freeing up your team for more complex tasks.

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Flipping the Script on the 80/20 Rule in Sales

Hubspot Sales

Artificial Intelligence makes it easier than ever to flip the 80/20 rule on its head and make all reps high performers. The good news is a new technology is emerging with the power to flip the script on the 80/20 rule: artificial intelligence (AI). AI identifies the right communication channel for each contact.

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Behavioral Segmentation: Why It Matters, Types, Examples

SmartKarrot

The demographic segmentation study shows who makes up your customer base and what the customers do. Customer behavior can be understood deeply-. For example- If a customer is engaged with you, you can send them personalized communication and cut costs where spending is not yielding any results.

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How to build customer intelligence (and why you should)

Zendesk

Instead, they take steps to find the right customer information to analyze, then use those insights to strengthen the customer experience. With a deep understanding of their customers, support agents can communicate with buyers in a way that makes them feel understood and appreciated, leading to increased retention and loyalty.