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How to build customer intelligence (and why you should)

Zendesk

Instead, they take steps to find the right customer information to analyze, then use those insights to strengthen the customer experience. With a deep understanding of their customers, support agents can communicate with buyers in a way that makes them feel understood and appreciated, leading to increased retention and loyalty.

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. When you go up to the counter, a barista greets you and asks if you want your usual order.

CRM 89
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Flipping the Script on the 80/20 Rule in Sales

Hubspot Sales

It also explains the rationale behind the recommendations it provides, giving the sales team valuable customer knowledge and talking points to help close the deal. An AI-enabled sales solution could pick up on those signals, such as a LinkedIn article or social media chatter a prospect posted about a need best met by Product Z.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative sales teams put customer needs first, with sales professionals asking probing questions and adapting pitches to every lead. A deeper understanding of customer needs leads to insights that build trust. Customer knowledge even transfers to other areas, such as improving client onboarding.

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What is Customer Retention? 8 Best Strategies [+Apps]

Tidio

The great entrepreneur recognized that customer retention begins with a genuine relationship. Disney built the largest media empire in the world by moving beyond mediocre repeat-purchase strategies. His customer retention strategy will work for your business, too. 8 customer retention strategies to build authentic relationships.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

Customer knowledge With everything you could possibly want to know available online, it’s easier than ever for customers and prospects to educate themselves about a product or service. The need for sales reps to equip themselves with advanced technical knowledge regarding their industry and offerings is now crucial to success.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

Do research to offer up a compelling reason for your initial call, work inbound leads that want to talk to you, and provide helpful insights to potential prospects on social media before engaging. Thinking that being on social media is enough. Use social media to build awareness of your product and services.

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