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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. There was also much debate about the use of artificial intelligence (AI).

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

Thanks to Simmons & Simmons for hosting the event at Citypoint. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. Automation of recurring tasks can also create more time for strategic thinking.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Bailey, as we approach the Leadership Horizon event on 04.04.2024, could you start by giving us a brief overview of your upcoming keynote?