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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. Top-down or Bottom-Up Strategy?

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. We reviewed macroeconomic and microeconomic concepts and trends.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Regulatory Compliance – Adhering to legal standards and regulations governing the use of GenAI in the workplace. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation. LinkedIn Did you know?