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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. Top-down or Bottom-Up Strategy?

Marketing 130
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7 Best Strategy Books to Read in 2024

Envisio

” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategic thinking to new heights. Books are reflection. Books change your mind.” ” 4. .” This book is a testament to the work you have devoted your life to.” Eggers and Donald F.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The art of identifying, engaging, and persuading potential clients demands a level of assertiveness, resilience, strategic thinking, and new skills that many team members are still working to develop.

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Strategy case studies and more matrices

Red Star Kim

At the conference they focused on the overall vision, the next generation and strategic priorities, expectations of partners, client service and sector. A Board member anchored each discussion and all partners contributed to each theme.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Instability in Government/Future Governments. Here are some of their thoughts although typically a lot of research would be undertaken for such an analysis. It would be a good activity for a group discussion. Continuing devolution in the UK and possible independence for Scotland. Instability in some international markets.