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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. Top-down or Bottom-Up Strategy?

Marketing 130
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7 Best Strategy Books to Read in 2024

Envisio

” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategic thinking to new heights. Making your plan operational can help with this! Books are reflection. Books change your mind.” ” 4.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. How can organizations strategically integrate AI to improve productivity and well – being while proactively addressing ethical questions associated with AI?

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

What happens when you get three high-performing local government organizations in the same Zoom room? We sat down with Shawna Davis from the City of Olathe, KS, Stephanie Olson from the City of Raleigh, NC, and Lawrence Pollack from the City of Fort Collins, CO to discuss their process for linking their budget and their strategic plan.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. What is the informal decision-making process? The need for more fluidity.

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Using ClearPoint For Project Management: A Case Study

ClearPoint Strategy

Member-owned and member-governed, the cooperative team is committed to providing the best, most reliable service among its competitors. Good management has always been one of its guiding principles—a fact that propelled its strategy office to work hard at developing and modernizing its strategic planning process.