SmartKarrot

JULY 21, 2020

There are basically two categories in which your business would fit – B2B and B2C. B2B is the category of business where your product is made for other businesses to use. While in the B2C category, you would want to target your product to direct consumers. Main differences between B2B and B2C.

B2C 10

B2C B2B Customer Success Onboarding 10

Insightly

JULY 25, 2023

What is an ideal customer profile? An ideal customer profile (ICP) is a comprehensive, documented profile of your company’s perfect customer. While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. There are six steps to create an ideal customer profile.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

APRIL 24, 2020

What is Customer Segmentation in SaaS? In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. This is the foundation of customer segmentation in SaaS. As a SaaS business, you’d have often tried to make your service ‘good for everyone’.

B2C 12

B2C Customer Success B2B Profitability 12

SmartKarrot

JULY 7, 2023

It is important to understand that account white space analysis is not limited to any particular industry or a business of a particular size. It can be utilized with ease by B2B and B2C businesses as well. The analysis allows businesses to find untapped opportunities within the existing customer base.

Business Growth 10

Business Growth Account Management B2C Profitability 10

SmartKarrot

OCTOBER 12, 2022

Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers. However, it also applies to B2B businesses. Have a Team Committed to Customer Success.

B2B 10

B2B Onboarding Customer Success B2C 10