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B2C vs B2B Customer Success: Key Differences

SmartKarrot

When it comes to launching your SaaS business, you need to first decide which type of business you would get into. There are basically two categories in which your business would fit – B2B and B2C. B2B is the category of business where your product is made for other businesses to use.

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Comprehensive Guide On Sales Operations Team Structure

Brooks Group

Sales Forecasting Sales operations managers are able to anticipate potential profits and assess needs and objectives by reviewing and analyzing historical data and performance trends. Training Sales operation leaders are responsible for educating new hires and existing staff members to create profitable sales representatives.

Sales 52
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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. What is an ideal customer profile? How do you create an ICP?

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What is employee turnover? Calculation, effects, and prevention tips

Zendesk

The cost of employee turnover High employee turnover dramatically cuts into a business’s profits. According to Express Employment Professionals, turnover costs businesses an average of $57,150 annually. A healthy turnover rate makes room to hire staff better suited for their positions.

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What is Account White Space Analysis? Why is it becoming Critical in Business?

SmartKarrot

It is important to understand that account white space analysis is not limited to any particular industry or a business of a particular size. It can be utilized with ease by B2B and B2C businesses as well. The analysis allows businesses to find untapped opportunities within the existing customer base.

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What is Customer Segmentation in SaaS and How is it Useful?

SmartKarrot

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. As a SaaS business, you’d have often tried to make your service ‘good for everyone’. As a matter of fact, it never really benefits your business. 5% of customer retention results in 75% of business profits.

B2C 12
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Top 10 tactics for lead generation using social media

Apptivo

Since it helps identify social media audiences interested in your products or services, lead generation on social media may be beneficial for both B2C and B2B marketers. Run contests on social media(B2C): Conducting contests on social media is a terrific method to increase engagement and create leads.

Media 91